Pre-Event Short Course

Clean Label Product Development: Balancing Consumer, Regulatory, and Science

• When: Saturday, 7/14/2018 through Sunday, 7/15/2018, 8:15 am - 9:15 am
• Where: Hilton Chicago
• Description: For many consumers, clean label has become the norm. For others, clean label may only inform a part of their purchasing decisions. In this course, we will look to uncover the nuances that exist between different consumer personas and the impact this has on different clean label purchasing behaviors and the implications for manufacturers.